Sunday, 11 June, 2006

Ascot Racecourse goes high defintion

Ascot Racecourse has gone high definition crazy by installing 1,000 Sony HDTV screens around the modernised venue.

As part of a £200m revamp, the HD screens will show betting information, promotional material and HD content, as well as being used for digital signage.

Paul Hennessy, director of Sony Professional Solutions UK, said: “High definition digital signage is growing in importance for world-class venues and Ascot is the first in its field to adopt high definition screen solutions,”

“Digital signage is an elegant and impactful way to put across information. It’s a perfect solution for the new and improved Ascot facilities.”

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