Friday, 20 October, 2006
Flat panel HDTV sales jumped 19% in North America in August
Pacific Media Associates reports that unit sales for flat panel televisions and business displays in North America rose 19% in August 2006, as compared with July sales. The industry analysts also found that the Flat Panel Display average street price - using actual transaction-based data - fell another 6% in August, for a total drop of 27% from August 2005.
"The upswing in August sales was a familiar event,” according to Rosemary Abowd, Vice President with Pacific Media Associates. “We’ve seen similar increases in late summer for the past three years.”
The preference for LCD over plasma is moving to larger models. 60% of all flat panel sales were for LCD models. In the 40” to 44” size segment, lower prices helped increase LCD’s share of that segment to nearly half of the market at that size, with a 49% unit market share.
“We saw continued aggressive price strategies in August,” said Abowd. “The average street price for the 35” to 39” 1080p LCD segment dropped more than 19% in August, dropping below $2,000 for the first time.”
Panasonic took top honors for unit market share across all markets, but Sony had a slim edge in the consumer segment, edging out Panasonic 21.2% to 20.9%. The best-selling consumer model in August was the Panasonic TH-42PX60U.
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