Tuesday, 11 July, 2006
HD DVD backers form “promotional group” to push format
Proponents of HD DVD video format will launch a $150 million promotional campaign to ensure the format takes off in the world largest entertainment market.
The seven companies - Universal Studios Home Entertainment, Warner Home Video, Paramount Home Entertainment, HP, Intel, Microsoft and Toshiba - will jointly form a trade organization named the North American HD DVD Promotional Group Inc. The group will debut at the Video Software Dealers Association 2006 conference in Las Vegas from July 11-13.
Each member company will contribute funding to the campaign, which is expected to reach $150 million during the 2006 holiday season.
The non-profit group will carry out the HD DVD hardware and software promotion via major consumer media outlets, including television, print, online, and outdoor signs. It will comarket HD DVD hardware with hundreds of HD DVD titles expected on store shelves by the end of 2006.
The campaign will also include an 18-wheeler called the “HD DVD Mobile Experience,” which hits the road this summer as part of the nationwide publicity campaign.
About 40 HD DVD titles are already on market, and the total will grow to about 150 titles by year’s end, according to a Toshiba spokesman.
Comments
| 12 July, 2006 - 11:28
No suprises here then.
Form a group to push your common agenda.
Confuse the hell out of us consumers with your different standards, rapidly changing technologies and techno-babble.
Matto | 12 July, 2006 - 13:17
This is something they really do need to do, HD DVD needs to build up a heap of steam to combat the crazy advertising campaign of lies that Sony will launch. They have done it for all of their consoles they will do it for this…
If i remember correctly PS2 = graphics that were close to real life, with their emotion chip.
Uhuh