Monday, 16 July, 2007
Microsoft: We will decide HDTV DVD format war
Microsoft will be the difference in the high-definition format war between HD DVD and Blu-ray.
Well, that is according to Microsoft.
Kevin Collins, Microsoft’s “HD DVD evangelism director,” tells TWICE magazine that the company’s HDi interactive technology built into new HD DVD players will entice high-def owners to embrace the format.
HDi enables viewers to re-edit movies, download trailers and participate in online polls among other activities. The interactive features will be found in new HD DVD discs that will take advantage of the player’s Internet connection.
“When the first titles with Web-enabled extras come to market, you will start to see the distinct disparity between the formats when it comes to interactivity,” Collins told TWICE.
Blood Diamond, which stars Leonard DiCaprio and was recently released on HD DVD, allows viewers to participate in an online poll after watching it.
The HD DVD of the ancient war drama 300, which will be released on July 31, will allow viewers to re-edit the film by rearranging the order of scenes.
Collins told TWICE that one future HD DVD will even allow viewers to purchase clothing featured in the movie.
HD DVD backers hope that the format’s interactive features will give it an edge over Blu-ray which recently has enjoyed a 2-1 lead in title sales.
“With the network people can download just what they are interested in and they can get rid of what they are not interested in. You have unlimited capacity,” Collins said.
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