HDTV-Reviews.co.uk

Tuesday, 13 February, 2007

Mobile HDTV in 2008 from Texas Instruments

Texas Instruments says it will enable 720p high-definition video on high-end mobile phones in 2008 and recently demonstrated what it calls the industry’s first application processor to playback 720p high-def video for mobiles at the 3GSM World Congress in Barcelona, Spain.

Interestingly, Texas Instruments claims the 720p video can also be transferred to a projector of large-screen high-def set, if consumers aren’t really interested in watching HDTV on small-screen mobile phones.

Texas Instruments says a OMAP3430 application processor will give mobile owners direct access to personal video content stored in high-def formats. The 720p HD playback will display in 1280 × 720 pixels.

“As the wireless market continues to evolve, 3D graphics and high-end video will transform the mobile user experience through the availability of new content and services,” says Mario Morales, an analyst with the research firm IDC. “Semiconductor platforms that provide these value-added features from the high end of the market, and also in the mainstream segments, stand to gain more momentum as consumers require a more compelling list of features like 720p video playback and OpenGL ES 2.0 advanced graphics, for a richer user experience on their new feature phones.”